Brand Propello / Marketplace growth

    SunCOIL Amazon Case Study

    SunCOIL’s Amazon BSR improved from 382,000 to 47,000, with sales moving from 2 units per month to 300 at peak season after a marketplace rebuild.

    Amazon Best Sellers Rank

    382K → 47K

    Lower BSR means a better ranking.

    Monthly unit sales

    2 → 300

    300 units/month at peak season, not a year-round average.

    From a generic listing to a clearer product story

    The SunCOIL solar pool heater listing began with a generic title, no A+ content, and no PPC campaigns. Propello rebuilt the listing and coordinated advertising and inventory through a wholesale partnership.

    Before

    SunCOIL Amazon listing before optimization, with a generic Solar Dome title
    Generic title, missing keywords, no A+ content or PPC.

    After

    SunCOIL Amazon listing after optimization, with a keyword-rich solar pool heater title and updated product presentation
    Keyword-rich title and bullets, A+ content, and optimized PPC.

    What Propello changed

    • • Full listing rebuild and keyword optimization
    • • Professional product photography
    • • A+ content
    • • PPC campaign management
    • • Wholesale inventory purchasing
    • • Inventory management

    Sales rank: before and after

    Reported BSR endpoints for SunCOIL. No monthly history is inferred between these measurements.

    SunCOIL BSR improves from 382,000 to 47,000Two reported rank measurements, before and after Propello. Lower is better. This is not a Keepa export or a continuous history.BSR Rank47K382K382,00047,000Before PropelloAfter Propello
    ↓ lower = better ranking · Reported endpoints, not a verified Keepa chart.

    What these results mean

    The unit-sales comparison is a 150× increase from the starting level to peak season. This is one product’s result, not a guarantee for other brands. Seasonality and the combined listing, advertising, and inventory work matter when interpreting the outcome.

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