Brand Propello / Marketplace growth

    Companies That Buy Your Inventory and Sell It on Amazon

    Yes, some companies buy your products wholesale and sell them on Amazon for you. Compare Pattern, SupplyKick, Front Row, Brand Propello and others by brand size, fees, and control.

    Quick answer

    The short answer

    Yes. Some companies buy your products at a wholesale price, pay you up front, and then sell them on Amazon (and often Walmart and other marketplaces) through their own seller account. They're usually called wholesale partners, 3P partners, or authorized resellers.

    You give up some margin per unit. In return you get paid when the purchase order is placed, and someone else runs the listings, ads, inventory, and customer service. Several of the bigger names say they look for established brands: SupplyKick typically works with brands doing $100K+ a month, and Pax requires an existing Amazon business. Brand Propello works with brands that are still growing on Amazon, or not on it yet.

    This is a different thing from inventory liquidators, who buy overstock or closeouts once and resell it wherever they can. A wholesale partner buys again and again, on your listings, at your MAP price.

    How the wholesale partner model works

    1. 1

      You agree on a wholesale price. Usually your distributor wholesale price, not your retailer price.

    2. 2

      The partner places a purchase order and pays you. With Brand Propello, you're paid when the PO is placed, before anything sells. The first PO is usually a smaller test order.

    3. 3

      They sell under their own seller account on your Amazon listings, as an approved reseller. Not on Amazon yet? Brand Propello builds the listings first.

    4. 4

      They pay for the selling work, so you don't: listing copy, product photos (Brand Propello includes 6), PPC, FBA prep, and customer service.

    5. 5

      They reorder based on sales. As units sell through, the next PO goes out on a regular schedule.

    Compared to an agency: an agency bills you a monthly retainer or a percent of sales, and you still own and pay for the inventory. A wholesale partner owns the inventory and makes money on the resale margin, so they only earn when your product sells.

    Companies that buy your inventory: side by side

    Based on what each company says on its own website as of November 2026. Most don't publish their wholesale terms, so ask each one directly.

    • Pattern

      Buys inventory up front?
      Yes, "we purchase your inventory upfront"
      Who it's for (their words)
      No minimum stated. Focus on health, beauty, home, electronics
      Fees to the brand
      Not stated
      Marketplaces
      Amazon, Walmart, Target Plus, TikTok Shop, 70+ marketplaces worldwide
      Pricing / MAP
      Daily monitoring for rogue sellers
      Also offers
      Fulfillment, ads, content tools, China expansion

    • SupplyKick

      Buys inventory up front?
      Yes, monthly POs for selected ASINs
      Who it's for (their words)
      "Typically" brands doing $100K+ a month (agency FAQ)
      Fees to the brand
      Covers Amazon referral and fulfillment fees
      Marketplaces
      Amazon (US + 7 countries), Walmart, eBay
      Pricing / MAP
      Adheres to your MAP policy
      Also offers
      Agency model on your own account

    • Front Row

      Buys inventory up front?
      Yes, as your authorized Amazon seller
      Who it's for (their words)
      Not stated
      Fees to the brand
      Not stated
      Marketplaces
      Amazon (TikTok Shop separate)
      Pricing / MAP
      MAP and floor prices agreed up front
      Also offers
      Seller Central, Vendor Central, TikTok Shop management

    • Neato

      Buys inventory up front?
      Yes, becomes the seller of record
      Who it's for (their words)
      "Middle market to enterprise" CPG brands
      Fees to the brand
      Zero fees, earns on sell-through
      Marketplaces
      Amazon, Walmart, TikTok Shop, Shopify
      Pricing / MAP
      Pricing floors set in the wholesale terms
      Also offers
      1P-to-2P transition help

    • Pax Distribution

      Buys inventory up front?
      Yes, pays up front for selected inventory
      Who it's for (their words)
      $100K+/year on Amazon or $5M across channels. Must already sell on Amazon with Brand Registry
      Fees to the brand
      No retainer, earns margin on sales
      Marketplaces
      Amazon only
      Pricing / MAP
      Pricing rules agreed in writing
      Also offers
      none

    • Anderson & Associates

      Buys inventory up front?
      Acts as your Amazon distributor, orders by carton and pallet
      Who it's for (their words)
      Consumer electronics and tech brands
      Fees to the brand
      Not stated for wholesale
      Marketplaces
      Amazon only
      Pricing / MAP
      Not stated
      Also offers
      Full-service agency

    • Evolved Commerce

      Buys inventory up front?
      Yes, becomes your single authorized seller
      Who it's for (their words)
      Founder-led brands
      Fees to the brand
      Not stated for wholesale
      Marketplaces
      Amazon first, Walmart and TikTok Shop add-on
      Pricing / MAP
      MAP enforcement, one offer on the listing
      Also offers
      Agency retainer (flat fee + 3% of sales)

    • Brand Propello

      Buys inventory up front?
      Yes, paid when the PO is placed
      Who it's for (their words)
      Consumer product brands still growing on Amazon, or not on it yet
      Fees to the brand
      $0. We pay for listing copy, 6 photos, and PPC
      Marketplaces
      Amazon, Walmart, eBay, TikTok Shop, Shopify
      Pricing / MAP
      Follows your MAP policy
      Also offers
      Stand-alone listing and PPC work quoted case by case

    Last checked: November 2026.

    Where the bigger names draw the line: Pax won't take brands launching on Amazon from zero. SupplyKick and Neato aim at established brands. If you're under $100K a month on Amazon, or not selling there yet, that narrows the list fast.

    See if your brand is a fit Get a Mini Brand Audit →

    When it's a good fit, and when it isn't

    A wholesale partner makes sense when:

    • You'd rather be paid up front than wait on Amazon payouts and carry inventory risk.
    • You don't have someone in-house who knows Amazon listings, PPC, and FBA.
    • Random resellers are already selling your product, and you want one partner you can hold accountable instead.
    • You want to be on Walmart, eBay, or TikTok Shop and don't have time to build each channel.

    It's probably not a fit when:

    • Your Amazon margin is already thin. Selling at wholesale on top of Amazon fees can leave too little for either side.
    • You want full control of pricing, ads, and customer data on Amazon.
    • You're already doing well on Amazon with your own team and mainly need help with one thing, like PPC. A standalone service is cheaper.
    • Your product is gated, hazmat, oversized, or otherwise hard to sell through FBA. Ask any partner directly whether they can handle it.

    The common objections, answered

    The best-known argument against this model is Acadia's "The Trouble With the Reseller Model". Its concerns are fair. Each one can be handled in the agreement before you sign.

    You lose control of how your brand looks on Amazon

    What to ask any partner for

    Brand approval on listing copy, images, and A+ before they go live

    How Brand Propello handles it

    We sell on your listings (or build them if you're not on Amazon yet), and you own your Brand Registry. Content changes go through you.

    They only carry the SKUs that make them money

    What to ask any partner for

    A list of agreed SKUs in the contract, plus a process to add or drop one

    How Brand Propello handles it

    We agree on the SKU list up front.

    Their priorities drift from yours

    What to ask any partner for

    Regular reporting on sales, stock, and ad spend

    How Brand Propello handles it

    Monthly reporting on units sold, stock on hand, and reorders.

    You lose customer and sales data

    What to ask any partner for

    Shared sales and Brand Analytics reports

    How Brand Propello handles it

    You keep Brand Registry, so Brand Analytics stays in your account.

    It's hard to get out

    What to ask any partner for

    A clear exit clause: notice period, what happens to remaining stock, and no Brand Registry transfer

    How Brand Propello handles it

    Short-notice exit, no Brand Registry transfer.

    Acadia also lists the real upsides: you get paid up front instead of waiting on payouts or 30+ day vendor terms, and someone else carries the inventory risk.

    How a Brand Propello deal works

    BSR

    382K → 47K

    Units/mo

    2 → 300 at peak

    Real example: SunCOIL. SunCOIL makes solar pool heaters. They get paid up front when we place each purchase order. We reorder on a regular schedule based on sales. After we rebuilt the listing, added A+ content, and ran PPC, their Amazon Best Sellers Rank went from 382,000 to 47,000, and sales went from 2 units a month to 300 at peak season. Read the SunCOIL case study.

    Sample deal (made-up numbers to show how it works):

    1. 1. Test PO

      50 units = $900, paid at PO.

    2. 2. Sell-through

      We cover listing copy, 6 photos, PPC, FBA prep and fees, customer service.

    3. 3. Reorders

      Bigger POs when ~4 weeks of stock is left, $1,800 to $3,600 every 4 to 8 weeks at 100 units/mo.

    Your fees to us: $0

    See the numbers
    StepExample
    Your retail price on Amazon$40
    Wholesale price we pay you$18 per unit
    First purchase orderA smaller test order, 50 units = $900, paid to you when the PO is placed
    What we coverListing copy, 6 product photos, PPC, FBA prep and fees, customer service
    ReorderBigger orders once the item sells, placed when about 4 weeks of stock is left
    Your fees to us$0

    The test order lets both sides see how the item sells before committing to more. Once it sells at 100 units a month, you'd get a $1,800 to $3,600 PO about every 4 to 8 weeks, with nothing out of pocket for ads or Amazon fees.

    FAQ

    Are there companies that buy my inventory and sell it on Amazon for me?

    Yes. Wholesale partners (also called 3P partners or authorized resellers) buy your products at a wholesale price, pay you up front, and sell them through their own Amazon seller account. Examples include Pattern, SupplyKick, Front Row, and Brand Propello.

    How is a wholesale partner different from an Amazon agency?

    An agency charges you a monthly fee or a percent of sales to manage your Amazon account, and you still own the inventory. A wholesale partner buys the inventory, sells it under their own account, and earns from the resale margin. You pay no fees.

    How is a wholesale partner different from a liquidator?

    A liquidator buys overstock or closeouts once and resells it wherever it can. A wholesale partner reorders regularly, sells on your listings, and is meant to be a long-term channel.

    When do I get paid?

    With Brand Propello, when the purchase order is placed. You don't wait for units to sell.

    How big is the first order?

    Usually small. Brand Propello starts with a test order to see how the item sells and how the partnership works. Reorders get bigger as sales come in.

    What does it cost me?

    No retainers or service fees. The partner makes money from the difference between the wholesale price and what the product sells for. Listing work, PPC, and Amazon fees are paid by the partner.

    Do I lose control of my brand on Amazon?

    Not if the agreement is written right. Keep your Brand Registry, require approval on listing content, and agree on pricing rules up front.

    Will a wholesale partner stop other sellers from undercutting my price?

    One accountable seller makes enforcement easier, but no partner can block every reseller on its own. You still need a MAP policy and Brand Registry. Brand Propello follows your MAP policy. See our guide to MAP enforcement on Amazon.

    What size brand does Brand Propello work with?

    Consumer product brands that are growing on Amazon or not on it yet. The larger 3P partners tend to look for brands with more sales already.

    Can a wholesale partner also sell on Walmart, eBay, and TikTok Shop?

    Many can. Brand Propello sells on Amazon, Walmart, eBay, TikTok Shop, and Shopify.

    How do I get out if it isn't working?

    Your agreement should spell out the notice period and what happens to any remaining stock. Ask about this before you sign with any partner.

    How long does it take to see results?

    It depends on the product and the starting point. SunCOIL's listing went from rank 382,000 to 47,000 after a full rebuild, with sales peaking at 300 units a month in season.

    Let’s talk about your brand.

    Share your products and current marketplace presence with Jason Carter.

    Talk to Jason Get a Mini Brand Audit